February 17, 2014
Article: http://www.wired.com/business/2014/02/google-save-netflix-net-neutrality-fight/
Summary: This article from Wired Business was written by Marcus Wohlsen on February 12, 2014. According to new data from the video stream outfit, Google Fiber is the fastest way to watch Netflix. It's good news for Netflix itself as it faces a fight over what's know as Net Neutrality. After a recent U.S court ruling struck down Net Neutrality ( the principle that all internet traffic should be treated equally) traditional internet service providers appear to be free to throttle Netflix's streaming video. However, Google and its broadband loom in the background as potential salvation, since Google's business depends on an internet where all traffic is free and equal. Last month, the U.S Federal Court gutted FCC net neutrality rules. Since then, there is a lot of speculation and anxiety over ISPs slowing or blocking access to Netflix and other bandwidth gluttons. Afterwards, Verizon, the Plaintiff in the case against FCC, could as an example, charge Netflix a toll to transmit data. Legally, the Telecom giant Verizon, is entitled to do so. If this situation arises, Netflix seem to have no choice but to pay. Therefore, Netflix may have no alternative but to pass those costs into the viewers. However, it may not play out this way. Netflix has its own leverage in the battle over net neutrality, with some possible heavyweight backup from Google. Here is where Google could also ride to the rescue. Of all the companies streaming Netflix, Google is the only one where the case for full-one Net Neutrality makes bottom-line sense. Much like it's android operating system for mobile phones, Google Fiber is not so much a business in itself as a way to feed Google's core advertising business into more parts of people's lives.
Opinion: I think that with a recent court ruling striking down Net Neutrality, it could have effectively left Netflix in a position to be extorted by internet service providers. Verizon, who was the Plaintiff in the case against FCC, stated that "we treat all traffic equally and that has not changed". Therefore, It's not likely that Netflix would be extorted by internet service providers but it could happen and it's technically legal.
That's not to mention that Netflix has been left without defense against this possibility. Netflix remains in high demand and it's not without guile. Consumers usually purchase higher bandwidth packages mostly because of the high-quality streaming video. While Netflix has been slowed by Comcast and Verizon in recent months, customer demand may rule the day.
Besides, it may work out that Netflix has an ally, Google, in this potential fight for Net Neutrality. It's known that Google's core business requires that the internet remains open for its advertising revenues that still drive the company. Therefore, Google could expand Google Fiber with the promise of keeping the internet open without tinkering with bandwidth limits. Seems to me that, Google has demonstrated its willingness to enter the physical world more and more each year and it may expand Fiber if others mess with people's love of Netflix's content.
Reference: Wohlsen, M ( 2014, February 12 ) How Netflix and Google Could Lead the Fight For Net Neutrality Retrieved from http://www.wired.com/business/2014/02/google-save-netflix-net-neutrality-fight/
Discussion: 1- Do you think Verizon will continue treating the internet traffic equally?
2- Has the recent U.S court ruling on Net Neutrality left Netflix in a position to be extorted by internet service providers?
3- Do you think Google is willing to expand Google Fiber in order to support Netflix?